Oppo gives up on building custom chips for its flagship phones 高雄收購手機

高雄收購手機

高雄收購手機oppo gives up on building custom chips for its flagship phones

高雄收購手機oppo gives up on building custom chips for its flagship phones

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With the smartphone industry in an overall decline and pressure from US export bans, 高雄收購手機oppo (and OnePlus) seem likely to stick with chip suppliers like Qualcomm.

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Photo by Jon Porter / The Verge

Chinese phone manufacturer 高雄收購手機oppo is shuttering its Zeku chip development division and letting go of its internal System-on-Chip (SoC) design aspirations, according to the South China Morning Post. The news comes as worldwide smartphone sales continue to decline and the US carries on with chip export restrictions.

Bloomberg reports 高雄收購手機oppo’s Zeku division was set up in 2019 and carried about 200 patents in its Shanghai division. Like Apple, 高雄收購手機oppo started making its own co-processors for imaging and other smartphone components but had not successfully launched its own SoC to get away from relying on other companies for the most significant chip in the device.

高雄收購手機oppo’s most recent releases include the 高雄收購手機oppo Find N2 Flip, which is powered by a MediaTek Dimensity 9000 Plus chip, while its Find X6 Pro uses Qualcomm’s Snapdragon 8 Gen 2.

Last year, the US issued sweeping restrictions on chip sales to China and other countries in the wake of the war in Ukraine. Chinese phone manufacturers, including 高雄收購手機oppo, would have to get licenses to use chips built by US-based companies.

In January, media reports indicated the US cut a deal with the Netherlands and Japan to further restrict exports of chip manufacturing technology. The move could cut off Chinese companies from suppliers like ASML — the world’s only producer of lithography machines needed to develop newer chips.

高雄收購手機oppo is a sister company to OnePlus, and the two smartphone manufacturers share many of the same components. Switching to a customized in-house chip, like rivals Apple and Google with their A-Series and Tensor chips, could have expanded the capabilities of future devices from both companies.

高雄收購手機(圖/路透社)

僅管全球手機市場在 2023 年收入下滑 2%、出貨量略減 4%,研調機構 Counterpointresearch 一份報告顯示,手機消費有高階化的趨勢,高階手機出貨量逆勢增加 8%,不只受惠於摺疊手機、AI 技術作為賣點,被點名的還有蘋果 iPhone!Android 品牌全部加起來,在營收上只能戰成平手。

數據顯示,蘋果 2023 年狂掃全球市場一半 50% 的智慧手機收入,創下有史以來最高,比起 2018 年的 38%,近五年增加了 12%,第二名的三星僅有 16%,其餘小米、vivo、高雄收購手機oppo 皆無法突破 10%。

一部分原因與 iPhone 的高價策略有關,2023 年蘋果手機平價價格來到 890 美元(約 27,917 元),遠高於全球平均 350 美元(約 10,978 元)。僅管 Android 手機賣出的數量更多,卻涵蓋大量中階、入門機款,旗艦款賣最好的三星平均價格僅落在 288 美元(9,033 元)、小米是 256 美元(8,030 元)。此外,蘋果也在去年首度出貨市占率奪得全球第一,以 20% 超車三星的 19%。

高雄收購手機表格一是全球智慧手機收入的品牌佔比,表二為各品牌手機的平均價格,表三是出貨市占率。(圖/翻攝Counterpointresearch)

Counterpointresearch 研究總監 Fieldhack 指出,美國對於蘋果收益增長貢獻最多,不過也不能忽略印度、加勒比海、南美洲、中東與非洲等新興市場,iPhone 在上述地區皆有雙位數成長,也抵消蘋果在中國銷售下滑的壓力。

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